Players spend 70% of their time failing during game time, an unusual phenomenon that can be re-created or diffused into the real world through the use of, or prolonged exposure to game rules/mechanics. Game rules and mechanics determine the structure of a game, they are the building blocks of the game and player journey. Game Dynamics are the planned and unplanned behaviours that arise from gameplay or exposure to Game Mechanics. Aesthetics on the other hand are the emotional responses from the players to the "Ludic Construct".
What is Gamification?